Use email to increase visibility & market your employer brand

Having issues keeping your brand in front of job-seeking candidates? Wish current MBA students understood your company's culture? It's an important issue and often one of the biggest pain points for recruiters at both lesser-known and well-established brands.

Here are three tips to keep your employment brand in front of high-potential MBA candidates:

1. Create a message that describes your company culture and breaks down a typical day at the office. Include testimonials and links to videos of happy employees.

2. Clearly present what...

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Top 10 biggest challenges for MBA recruiters in 2013

Every recruiter deals with the challenges of the current economic state -- not enough time, money, or resources -- but beyond those basic pains MBA recruiters must also deal with these more complicated issues.

Despite predicted improvements to the MBA recruitment landscape in 2013, many employers will still lack simple solutions to the following problems:

1. Finding leadership talent that matches your company's culture.
2. Keeping your company's brand top-of-mind when candidates start seeking.
3. Finding up-to-date resumes and job-seeker profiles.
4. Making a personal connection...

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