Are you looking for a way to reconnect with MBAs your career service office has lost touch with? Social networks are the best source to find those graduates and rebuild meaningful relationships with them. Try interacting with them via:
- Facebook: With over 1 billion active users and more than 42 million pages with 10 or more likes, Facebook is the perfect place to connect with MBAs. Your school/program should have its own Facebook page that candidates can “like” and get daily updates on relevant news and events. By creating an official Facebook page for your school, you can easily reach people who are specifically interested in what you have to say.
- Twitter: Twitter is a proven marketing tool and an effective outreach device. Many schools have a presence on Twitter. And some even have multiple accounts, including an entire recruiter-oriented presence (i.e. @HBSRecruitMBA). Your candidates are already using Twitter to communicate, research, promote and personally brand themselves – you should be doing the same for your school’s/program’s brand. Take a moment each day to tweet about something relevant or interesting.
- LinkedIn: Where Facebook is considered a more personal space, LinkedIn has been defined as the “professional” social network. Use LinkedIn to connect with students and alumni from your school. You should not only create a LinkedIn group for your program, but also create subgroups for each class year, to better connect (and stay connected) with your program’s job-seeking candidates.
- Google+: Google+ is the...
